On 15 March I pointed out the disappointing discrepancy between British Airways' advertised $288 (each way plus taxes/fees) fare sale and the actual $1000 it would cost if one wished to actually book and buy a fare for travel to London.
I've just repeated the exercise, this time contrasting the regular lowest fares claimed on BA's site for travel any time in May between Seattle and London ($366 each way plus taxes/fees) and the reality of the actual fares available on the same web pages that promise the lower fares.
The discrepancy is smaller, but still exists. Shouldn't the merciless logic of computer precision ensure that whatever BA's computer claims to be available is exactly what is available, and at exactly the fare promised.
One again wonders – is this bad programming, or is it bait and switch? Whatever the underlying reason, it seems that it is an ongoing discrepancy that demands resolution, either by BA voluntarily or perhaps with the, ahem, encouragement of the US Department of Transportation, who are now aware of the issue.
More details and screen shots here.