Android up, Blackberry down, Apple unchanged, and as for Microsoft….

Winphone7b Market surveyor comScore has just released their latest quarterly market analysis for the US cell phone marketplace.

Some of their findings are unsurprising, but there’s one big surprise – or, more to the point, one small surprise.

But, first, the expected.  Blackberry’s smartphone market share continues to drop drastically.  For the three month period Nov 2010 – Jan 2011, Blackberry had an average of 30.4% of all smartphones currently in use in the US.  But for the three months immediately previous (Aug – Oct 2010) its share was 35.8%.  With a loss rate of 5.4% per quarter, this could mean Bye, Bye, Blackberry entirely by the end of next year.

Android based phones appear to be the beneficiary of Blackberry’s losses, with their market share soaring ever upwards, from 23.5% in the preceding quarter to 31.2% in this quarter.

Apple stayed virtually unchanged at 24.6% last quarter and 24.7% this quarter (the Verizon version of the iPhone was released on 10 Feb, so perhaps the 0.1% increase in market share was due to the three weeks of Verizon iPhone sales).

Palm continued to decline, dropping from 3.9% to 3.2%.  If they continue to lose a 0.7% market share each quarter, they’ll have disappeared by the end of next year too.

And now for the surprise.  Microsoft proudly released their completely redone operating system, Windows Phone 7, on 8 November last year, giving them almost the complete quarter to ring up sales and take market share.  So how did it do?

In the preceding quarter, it had a  9.7% market share.  In this latest quarter, the massive marketing behemoth from Redmond, WA (my own home town) put its concerted corporate weight behind pushing the phone as powerfully as it could.  With the benefit of massive promotion, many headed sales channels, pent up demand, and the Christmas season, you’d expect great things, surely.

And so it ended up with a market share of – ooops – 8.0%.  A drop of 1.7% from its market share with an embarrassingly lackluster and obsolete earlier phone operating system the previous quarter.  If Microsoft continues to give away these sized chunks of their market each quarter, they too will have disappeared entirely by late next year.

Well done, Microsoft.  Not!

Leave a Reply

Scroll to Top
Scroll to Top

Free Weekly Emailed Newsletter

Usually weekly, since 2001, we publish a roundup of travel and travel related technology developments, and often a feature article too.

You’ll stay up to date with the latest and greatest (and cautioned about the worst) developments.  You’ll get information to help you choose and become a better informed traveler and consumer, how to best use new technologies, and at times, will learn of things that might entertain, amuse, annoy or even outrage you.

We’re very politically incorrect and love to point out the unrebutted hypocrisies and unfairnesses out there.

This is all entirely free (but you’re welcome to voluntarily contribute!), and should you wish to, easy to cancel.

We’re not about to spam you any which way and as you can see, we don’t ask for any information except your email address and how often you want to receive our newsletters.

Newsletter Signup - Welcome!

Thanks for choosing to receive our newsletters.  We hope you’ll enjoy them and become a long-term reader, and maybe on occasion, add comments and thoughts of your own to the newsletters and articles we publish.

We’ll send you a confirmation email some time in the next few days to confirm your email address, and when you reply to that, you’ll then be on the list.

All the very best for now, and welcome to the growing “Travel Insider family”.