Poor old Qantas. Indeed, it is almost literally both those things. It just announced a massive collapse in this year’s earnings, and it is the world’s oldest continually operating airline.
It also used to be (arguably) the best or nearly the best airline in the world, with an enviable record of safety and service admired by all who enthusiastically enjoyed flying on their planes (this writer included).
But these days, Qantas is an airline beset with problems. Customer service problems. Employee problems. Competitive problems. Financial problems. Old plane problems. And – some might say – management problems too.
Although Qantas’ 100th anniversary is less than a decade away, its ability to survive barely eight more years – once an unquestioned and unquestionable certainty – is now looking far from assured.
So, The Travel Insider rides to the rescue! Read now our article about the uncertain future survival of Qantas, and see our innovative suggestion for what Qantas needs to do to regain the market share it has been steadily losing over the last decade or two.