(This is the third part of our three part review of the new Wired Magazine epublication for the iPad – click here to return to part one.)
In the case of columns of simple text, this is relatively straightforward. But with the advertisements, as you can see here, the photography has to be reshot to reflect the different perspective available for the ad, and then the entire ad is subtly set out differently. In the case of graphic pages such as to illustrate the start of a new article, there are various different approaches to alternate layout. Here’s one sample, chosen more or less randomly (scroll on down to see).