and Why Air Fares Change When You Go to Book Them'. The
underlying company/product that impacts on airfares seeming to change
when we go to book them was recently bought out by Google.
This might have major implications for how
airfare information is created and distributed to us. I write
about these possible future developments in a new article 'Are
the Airlines Seeking to Create Unique Fares Custom Priced for Every
The good news is that currently airlines are
prohibited from doing this. The bad news is that the prohibition
is being infringed on in many areas, and there can be no doubt that the
airlines would love to do away with it entirely. If they can and
do get the freedom to set fares any way they want, would this work to
Ha! The airlines introducing a change
to benefit us and give us lower fares? What do you think?
But if you'd like a more detailed commentary on the issue, please
read the article, and enjoy the example of a mattress sale in the
'brave new world' whereby companies selling us things know more about us
than we might wish them to.