Microsoft announced a new entry into the
cell phone marketplace about three months ago – two phones under the
name of 'Kin'.
At the time, the phones seemed to be
ridiculous and of no interest to anyone. The stock response, given
by a Microsoft apologist with a condescending sneer, was that the phones
were designed for today's teenager and early 20-something crowd, and we
as older people neither understood this market nor were the target
market for the phone.
Rumors surfaced two weeks ago that the
phones had sold something like only 500 units – an unthinkably small
number for a product with Microsoft's marketing might behind it and
being sold through the US's largest wireless provider, Verizon. It is also a
more than embarrassing contrast to the newest iPhone which sold 1.7
million units in its first weekend. Microsoft refused to release
actual sales figures.
And now, today, Microsoft is announcing that
it is cancelling plans to release the Kin in other countries and in a
carefully worded statement, it seems that the Kin in the US may be not
long for this world either. Their statement says
We have made the decision to focus on our
Windows Phone 7 launch and we will not ship Kin in Europe this fall as
planned. Additionally, we are integrating our Kin team with the Windows
Phone 7 team, incorporating valuable ideas and technologies from Kin
into future Windows Phone releases. We will continue to work with
Verizon in the U.S. to sell current Kin phones.
'Working with Verizon to sell current Kin phones' sounds a bit like
remaindering off the existing stock, don't you think?
Will this be counted as another one of
Microsoft's massive marketing mis-steps? Will it enjoy a place of
(dis)honor alongside Bob?
Here's a good analysis of the multiple
reasons the Kin phone failed so spectacularly. Obvious in
hindsight, and indeed obvious to most of us right from Microsoft's
initial announcement, too.
Recent Comments from Readers